Plant cell culture technology is the growth and reproduction of plants, plant tissues, and/or plant cells in a controlled environment. This technology sustainably produces plant cells with desired components vital for human use. The process of producing products from plant cell culture technology utilizes non-GMO methods where the whole plant cell remains intact throughout the entire process and cells are carefully selected to exhibit the best concentration and distribution of targeted actives naturally inherent to the plant.
Components in plants are utilized daily in foods, supplements, cosmetics, medicines, household products and many others.
Plants are a renewable natural resource.
A number of potentially valuable plant species are threatened with over harvesting and extinction.